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U.S. Exporter Assistance
Trade Shows in a New Context: The Overseas Trade
Support Branch
For
years, FAS assisted U.S. suppliers in entering,
or improving their performance in, foreign
markets by handling nearly every detail of USA
Pavilions at major trade shows and holding its
own exhibitions. Although today’s FAS Overseas
Trade Support Branch rarely handles shows
directly, it still provides the liaison,
coordination, and information that U.S.
suppliers need to succeed at trade shows.
Trade Shows and Other
Opportunities
Here
is a list of trade shows and promotional
opportunities endorsed or otherwise sponsored by
FAS. |
Market and Trade Data
Chinese Mooncake Mania May Offer a Golden
Opportunity for U.S. Ingredients
In
China, sales of mooncakes — pastries enjoyed
during the mid-autumn festival — are booming
along with the economy as families, friends, and
associates seek generous gifts for this
important festive season. Record sales in
calendar year 2006 of $1.43 billion – plus
growing hunger for mooncakes with innovative
fillings – could mean a niche market for U.S.
ingredients. |
Programs
and Opportunties
Potato Board Efforts Help Propel U.S. Exports of
Frozen and Dehydrated Potatoes to New Records
U.S.
exports of frozen and dehydrated potato products
increased dramatically in marketing year 2006/07
(July - June), thanks in large part to the
vigorous international marketing program of USPB
(the United States Potato Board) in target
markets. This article highlights some of USPB’s
successful efforts in helping U.S. potatoes make
these impressive gains. |
